AI models are rewriting the rules of brand visibility. In the GEO era, your brand lives or dies by what the model remembers. This series unpacks what that means for communications leaders—and how to build reputation inside the machine.

When there is too much news, journalists get overwhelmed, and stories get flattened. Two momentous stories no one should lose sight of—no matter how busy the news cycle.

Two iconic brands. Two branding missteps. One got it right.

“As cuts threaten institutions, programs, success lies in strength in numbers—and in storytelling. To protect their work, foundations and nonprofits must act together and communicate boldly, showing Americans not just what they do, but why it matters.”

“While journalism contracts, The Baltimore Banner is expanding what’s possible — exposing a deadly crisis and winning a Pulitzer in just three years. This may be the model to watch.”

With a simple social post with the iconic Severance set design, haunting soundtrack, and office products, IKEA captures the cultural zeitgeist.